Here at Mainstream Print, we realise that society as a whole is becoming more personal and diverse.
We know that everybody wants to know ‘Whats in it for me?’ but we also believe this is a valid question. For a company to be successful, their marketing strategy had to adapt to the customer and target market, proving to their customers their unique needs are understood and will be adapted to. That’s why we partner with our clients and deliver projects that are personal and provide the return on investment we know our clients want.
Personalised marketing must be both meaningful and relevant to the customer if you want to make the impact. That means a personalised emailer subject or personalised spam postal mail isn’t quite going to cut it! Sorry!
This is why a companies branding and message is so important. The customer needs to relate, and to do this, you need to not only does your Brand, logo, strapline and service/ product have to be correct, but they have to have personality too.
For your printed media and marketing to become personalised it needs to tap into people’s lives, interests and how they use products while also giving them that little bit extra to keep them coming back. That little bit extra could be anything from sending customers targeted post mail for relevant offers to starting a loyalty scheme – but it should be noted that value is not measured as a monetary value or getting money off.
Here at Mainstream Print, we have no trouble providing you with the personal service, as all of our projects are bespoke and tailored to fit your needs exactly. Luckily, we like to think we don’t lack the personality either.. so don’t hesitate to get in touch and we can see how we can work together to bring out your business personality and make it shine.. Speak soon, the Mainstream Team!