Printing is an industry, more than most, where you have to think outside the box. There are always new and exciting changes within the sector and there is always a different way you can access engagement from your customers.
This is where experimental marketing comes in.
In recent times, there have been a larger number of companies, organisations and brands that have turned to this strategy. Why? Because it works. This method of marketing allows your customer base, whether that be prospective or existing, can immerse themselves in your brand entirely. It’s clear to see why, as creating a positive and lasting memory of a brand will get people talking and sharing with friends and family for days to come.
So what is it all about?
Experiential marketing is great when it comes to creating a closer bond between consumer and brand. This is because a consumer is able to directly interact with the brand itself. This can be through real life events, competitions or workshops. Whatever the method, it gives people the chance to really feel involved with the brand, and encourage others to experience themtoo.
Not a one trick pony!
It’s so important for brands to promote the experience or event to get people to take a look, this could be through promoting tweets, enlisting the help of influencers, creating hashtags, creating Snapchat geofilters or designing adverts to really show the world why they should get excited about the brand.
We can’t wait to get experimental!
Utilising experiential marketing can be a fantastic way to encourage consumers to give your brand a go, create a buzz and entice fresh interaction between company and client. Social media platforms will go wild to talk about what youre doing with your company and how they’re feeling personally regarding your brand. They may even be more inclined to spread the work to friends anf family close to them too!
Experiential marketing means you can see consumers in real life and give them the opportunity to feel included, acting as ambassadors for your brand. Easy work!
It’s always an exciting thing to see brands step out of the screen and into everyday life to interact with people. Consumers don’t even have to attend your event or experience to be interested in it, if it’s exciting, engaging and fun, just the idea will get people talking about your brand.
This is where we come in at Mainstream Print. We’d love to hear your ideas, or failing that, even have the opportunity to collaborate ideas and build on these with you. We want to make your ideas come to life so get in touch today and lets unleash your company’s potential.