As Business Development Manager of Mainstream Print, I spend a lot of my time Networking, face to face, social group chats, attending expos and visiting lectures and public speaking events.

There are many benefits to the world of networking and a few I stand by are-

Openness. By allowing yourself to be open you gain more information for yourself and share information with others.

Support. A good reputation leads to support. The people that you meet will work as verbal advertising by spreading good information about who you are and what your business does.

Knowledge. The more information you have the more power you have. Networking helps you expand your knowledge about where you want to grow as well as allowing you to help others that you meet.

New leads. Of course, this is the perfect opportunity to find new leads which is a major benefit of networking. Networking allows you to gain new ideas and new approaches that you didn’t think of before.

Reputation. If you start networking a lot and become good at it / well known in the local area and beyond, you might get a reputation for being a person people want to talk to and get to know, helping you to grow.

Brand. By just getting yourself out there and connecting to people you are moving your career forward and building your brand in the process. By going to a networking party or group, you will be representing both the company and working as the face of the brand, making you more difficult to forget!

Contacts. You are sure to make great new business contacts and connections, and potentially lifelong friends too.

Skills. Networking is a skill in itself. The more you network, the better you do and the more chances there are that you will grow.

Self Esteem. As humans we need to socialize and network, which leads to making friends and getting people to like us. All this leads to higher self esteem. create a better position for yourself so that you and your business will grow.

If we have not yet met at a networking event, but you would like to discuss potential print projects, I would love to offer free and comparitive quotations to see if we can reduce your outgoings and increase the quality your business requires from their printed marchandise! Please email tamara@mainstreamprint.co.uk or call 0121 3550518 for your FREE QUOTE TODAY!

Mainstream Print have created a few tips and tricks to make sure that your blogs work just as hard as you!

1. Giving your readers a reason will add serious value to your blog. Nobody wants to read a blog if it doesn’t offer them something back. From financial to education, automotive to legal. Make sure you’re providing your readers with a great read, full of helpful tips and tricks.
2. Always take the time to curate a quality blog that has been devoted both time and effort. You need to make sure it resonates with your readers, and this will maintain a reliable audience as well as openly invite new readers too!
3. Using quick fire layout full of relevant information will leave your readers wanting more. We promise.

4. The point of Blogging is all about evoking emotion and telling a story that your readers remember. Readers will want to know the ins and outs as to how scenarios came about, and why. Story telling allows for uniqueness and individuality which is vital for reader retention and relateability.

5. HELLO! You don’t want to send your readers to sleep. Blogs are called blogs for a reason. Sadly not all companies have the art of curating a short yet insightful blog, with a strong and definite call to action.

This is where we come in.. Here at Mainstream Print, we like to think we know the art of a successful blog and content creation and we would love to support you in your blogging ventures. We won’t bite! Give us a call to get the ball rolling.

Cioa for now.

Printing is an industry, more than most, where you have to think outside the box. There are always new and exciting changes within the sector and there is always a different way you can access engagement from your customers.

This is where experimental marketing comes in.

In recent times, there have been a larger number of companies, organisations and brands that have turned to this strategy. Why? Because it works. This method of marketing allows your customer base, whether that be prospective or existing, can immerse themselves in your brand entirely. It’s clear to see why, as creating a positive and lasting memory of a brand will get people talking and sharing with friends and family for days to come.

So what is it all about?

Experiential marketing is great when it comes to creating a closer bond between consumer and brand. This is because a consumer is able to directly interact with the brand itself. This can be through real life events, competitions or workshops. Whatever the method, it gives people the chance to really feel involved with the brand, and encourage others to experience themtoo.

Not a one trick pony!

It’s so important for brands to promote the experience or event to get people to take a look, this could be through promoting tweets, enlisting the help of influencers, creating hashtags, creating Snapchat geofilters or designing adverts to really show the world why they should get excited about the brand.

We can’t wait to get experimental!

Utilising experiential marketing can be a fantastic way to encourage consumers to give your brand a go, create a buzz and entice fresh interaction between company and client. Social media platforms will go wild to talk about what youre doing with your company and how they’re feeling personally regarding your brand. They may even be more inclined to spread the work to friends anf family close to them too!

Experiential marketing means you can see consumers in real life and give them the opportunity to feel included, acting as ambassadors for your brand. Easy work!

It’s always an exciting thing to see brands step out of the screen and into everyday life to interact with people. Consumers don’t even have to attend your event or experience to be interested in it, if it’s exciting, engaging and fun, just the idea will get people talking about your brand.

This is where we come in at Mainstream Print. We’d love to hear your ideas, or failing that, even have the opportunity to collaborate ideas and build on these with you. We want to make your ideas come to life so get in touch today and lets unleash your company’s potential.